Reports to: Director of Communications
Location: Washington, D.C. (hybrid)
The Alliance of Community Health Plans (ACHP) represents a unique nonprofit partnership model in health care, bringing together plans and providers on behalf of the patients and communities they serve. ACHP advocates for practical solutions that make health care better, with high-value coverage and care for all.
ACHP is committed to diversity, inclusion and equity within our organization and the promotion of these values across the healthcare industry. We encourage different perspectives, identities, and backgrounds, regardless of job function in order to create a more resilient organization that supports a strong, equitable healthcare industry. We foster this by encouraging openness and transparency about diversity issues and progress and we are invested in strategies that seek to equalize opportunities within ACHP.
ACHP is seeking a Manager/Senior Manager, Digital Communications to join our team of passionate and innovative problem-solvers dedicated to transforming the health care industry and advancing the unique approach of nonprofit, community-based plans.
The Manager/Senior Manager, Digital Communications serves a critical role in achieving ACHP’s communications goals. Through strategic planning, storytelling and narrative development, the successful candidate will utilize a range of social/digital media to advance ACHP’s efforts and further establish ACHP as a leading voice in health care policy.
This individual will ideally enjoy working with content related to policy, research and data, and will distill that information to numerous audiences, including member companies, fellow advocates, consultants, internal audiences and more, all in an easily digestible manner keeping to ACHP’s established voice. They possess strong judgment in both day-to-day work and during urgent situations, as well as an excellent understanding of the political, policy and media ecosystems, possibly having previous experience working on Capitol Hill.
The Manager/Senior Manager, Digital Communications will think multi-dimensionally about raising ACHP’s profile and the issues on which we focus and will possess excellent, compelling writing skills. Organization is key for this position, as the successful candidate will be a detail-oriented project manager who can direct process and workflow and ensure accountability across multiple departments.
- Create and implement a digital strategy that differentiates ACHP and its member companies across all platforms, including web, social, email and others.
- With an eye toward fresh, creative engagement, oversee the ACHP website, including content curation, search engine optimization, navigation and a superior user experience.
- In partnership with ACHP’s Communications Director and external consultants, develop paid and organic digital campaigns designed to bring maximum visibility to ACHP, including on social media and search channels.
- Examine and leverage digital analytics and tracking data to inform ACHP’s digital efforts and provide periodic breakdown on top-performing content.
- Participate in the identification of messaging and content to support ACHP’s brand and advocacy agenda.
- Support ACHP’s Communications Director in managing major initiatives, including the development of strategic communications plans and timelines, the annual Symposium and Hill Days.
- Partner with ACHP’s Communications Manager to create and deploy multi-disciplinary content promoting ACHP’s initiatives and goals and those of its members, including audio, video, infographics, fact sheets, social materials, blogs, e-newsletters and other content as needed.
- Provide organizational best practices and guidance on how to amplify and support ACHP’s digital efforts.
- In concert with the head of Membership, support ACHP’s email program, including the development of email templates, list management, engagement tracking and software integration.
- Provide guidance to Events & Business Development manager to ensure sponsors and CAP members receive timely and routine recognition and visibility.
- Manage relationships with outside vendors, including media monitoring and digital tracking services, web developers, graphic designers and videographers.
- Maintain and update the corporate image library, including but not limited to logos, photography, videos, illustrations, stock photography and brand artwork.
- With colleagues, engage ACHP membership through regular communications programming, online ACHP community/forum and regular data/information gathering.
- Other duties as assigned.
PROFESSIONAL EXPERIENCE, EDUCATION, AND OTHER QUALIFICATIONS
- Bachelors’ Degree in Communications, Journalism, English or related field; experience working on/around Capitol Hill a plus
- Minimum 5 years communications experience in complex areas, either in an agency, political campaign or advocacy setting; health care, policy and/or nonprofit communications experience preferred
- Excellent and persuasive writing skills
- Ability to work closely and collaboratively across departments
- Demonstrated knowledge of WordPress, as well as social analytics tracking and measurement
- Familiarity with MailChimp and Sprout Social a plus
- Skilled in Microsoft Office suite of products, and social media channels including Twitter and LinkedIn
- Experience producing podcasts, short videos, animated graphics a plus
- Ability to thrive in a fast-paced environment, with sometimes competing deadlines
- An eagerness to learn, a desire to find solutions to challenges and a “can do” team spirit
- A sincere interest in, and commitment to, ACHP’s mission and values
- Work is in an office environment, with remote flexibility
- Hybrid office position/must be located in the DMV area
- Some travel
Please submit a CV, cover letter and a writing sample via e-mail to ACHP Human Resources at firstname.lastname@example.org. Please include Digital Communication Manager/Sr. Manager, along with your first initial and last name in the subject line of your e-mail message.
ACHP does not discriminate on the basis of race, color, religion, national origin, citizenship status, sex (including pregnancy, childbirth, related medical conditions, and a woman’s right to breastfeed), disability (physical or mental), age (18 and older), genetic information, sexual orientation, gender identity or expression, matriculation, family responsibilities, personal appearance, political affiliation, marital status, veteran or military status, tobacco use, credit information, or any other characteristic protected by federal, state, or local law.